We Value Trust.
Pregnancy is when every choice feels personal.
It’s exciting but full of noise — everyone says their product is “safe” or “clean.”
We start here because this is when trust matters most.
By helping moms-to-be feel sure about what they use, we’re building a foundation of clarity and care for every eco-shopper who follows.
How OMI works
Sustainability claims are everywhere --
real verification is not.
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Ask — Tell OMI what you’re looking for
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Verify — Our system checks ingredients, safety data, and sustainability practices
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Compare — OMI shows verified alternatives with clear “Green Scores"
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Choose confidently — Learn, shop, and share with your community
We’re not another store
We're here to build trust
Most “eco” or “clean beauty” platforms just rate or resell products — they don’t explain WHY something is safe or how it fits your real life.
OMI goes further.
We combine verified data with human guidance, so you understand what you’re buying and feel good about it.
Green Rating System
Our foundation of trust
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Collects verified inputs (certifications, supplier disclosures, audits, emissions data)
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Normalizes diverse signals with proprietary AI models across four pillars: materials, production, packaging, and labor/ethics
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Flags inconsistencies and edge cases for human expert review
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Publishes a transparent Green Score and an impact summary visible to shoppers and creators
Plant Trees with OMI
1. Place an order
with any of our partnered sustainable brands
2. We donate
a portion to environmental causes
3. Add more green
Partnering with One Tree Planted, we plant one tree with every dollar donated
Grow with OMI
Columnists & Streamers
Earn through: live sessions, verified long-form reviews, revenue shares on brand partnerships.
Higher-quality, higher-trust content earns greater visibility and better payouts through our Trust Index.
Brands
Tell your story authentically with proven 20% sales conversion rates. Only pay for what you sell, while connecting with the most engaged eco-conscious community.
Frequently Asked Questions
Our products come from carefully selected sustainable brands, with a focus on local Minnesota companies whenever possible, plus verified eco-friendly brands from across the US. Every brand goes through our verification process to ensure no greenwashing - they must transparently share their sustainability practices during live shopping sessions. All products ship directly from brand partners to ensure freshness and authenticity while supporting the companies you discover through our platform.
Quick answer: flat fee + 10% sales commission. Collaborated brands/companies will pay you monthly by affiliate sales. If you haven't received the payment 7 business days after scheduled time, you may report the companies to Omi Customer Service, and rate their credibility.
After receiving your orders, you will have the chance to rate the creators based on their descriptions and the actual product performances. Rating will be shown by creators' usernames. (0-5 stars) during live shopping & reviews. Whoever gains <3 cumulated stars will be penalized and muted for 3 months.
EVERYONE who is eco-friendly-conscious is welcomed! Whether you're already an influencer with 10k+ followers from Instagram or TikTok; or an influencer-want-to-be, Omi is here to give you the stage to show your talent and connect with your interest community. Free workshops will lead the way as well.
Built by Minnesotans, For Conscious Consumers
Founded by UMN & UST alumni who got tired of fake sustainability claims, Omi Live is proudly part of Minnesota's innovation ecosystem. We're supported by
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University of Minnesota Twin Cities
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University of St. Thomas
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BETA MN
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gBETA
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LaunchMN Innovation Grants
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MN Cup
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Google for Startups
- committed to building trust in sustainable commerce.
Currently partnering with local Twin Cities sustainable brands and expanding our community of conscious consumers.
